Always Right: Five Risks You Must Take with Your Customers

Here’s one of business’s dirty little secrets: Many business owners prefer to keep their customers at arm’s length. They’re very careful to keep every interaction strictly professional, never getting overly personal or friendly. After all, if you get too chummy with customers—or even appear too interested in or sympathetic to their personal circumstances—they might start to want more from you: better pricing, extended credit, lengthier conversations, access to your services...

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Nine Risks You Should Make to Build a Sustainable Business

Risk is eternally linked to opportunity. There is nothing wrong with taking the safe way out—millions make that choice—but successful entrepreneurs are a different breed. They are professional risk takers and they need to be willing to strap on that parachute every day. Though we typically associate risk with the initial leap-of-faith decision to start a business, to achieve real success, one must consistently embrace risk every day, and not just on the business’s first...

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Avoid Customer Churn with These 5 Risks

Here’s one of business’s dirty little secrets: Many business owners prefer to keep their customers at arm’s length. They’re very careful to keep every interaction strictly professional, never getting overly personal or friendly. After all, if you get too chummy with customers—or even appear too interested in or sympathetic to their personal circumstances—they might start to want more from you: better pricing, extended credit, lengthier conversations, access to your services...

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Avoiding Risks and Missing Opportunities

Think you’re playing it safe by avoiding risks? You could be missing the opportunity of a lifetime. When you’re in charge of running a company, it’s easy to convince yourself that playing it safe is the responsible choice.Especially if your business is new, going out on a limb is the last thing you want to do. But risk is needed if you want to do more than just scrape by — and it may be needed just to survive in this economy.

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Always Right: Five Risks You Must Take With Your Customers

Here’s one of business’s dirty little secrets: Many business owners prefer to keep their customers at arm’s length. They’re very careful to keep every interaction strictly professional, never getting overly personal or friendly. After all, if you get too chummy with customers — or even appear too interested in or sympathetic to their personal circumstances — they might start to want more from you: better pricing, extended credit, lengthier conversations, access to your...

Read More »